Mood Consumption Theory: Style-Vison France
Future Trends, Thought Leadership and Conceptual Design
Today, many consumers refuse to act according to their demographic segments and have little respect for traditional branding strategies. The pattern of consumption is becoming a reflection of emotions and state of mind. In pursuit of personal happiness people follow their own agenda, going against former modes of authority, status and ideology. They consume whatever they feel is an expression of their personality. What has led to the changed behaviour of today’s consumer?
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Managing Emotion in Design Innovation (Book Contribution)
Amitoj Singh, Amitoj Singh, May 1, 2014 -
Lifestyle democracy
Roger Tredre, WGSN.COM, November 11, 2005 -
Top 5 Trends
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Style-Vision Round Table 2005 at Grand-Hotel du Cap Ferrat
Financial Times, October 26, 2005 -
Mennesker skal bag markedsføring (Danish)
Daniel Brøns, Enter Magasinet for kreative og designere, October 19, 2005 -
Fortune Magazine and Style-Vision present the Mood Consumption Theory
Mette Kristine Oustrup, Style-Vision and Mike Jeanes, Fortune Magazine, Esomar Congress 2005: Making a Difference, September 21, 2005 -
Style-Vision Round Table, October, switches to Grand Hotel du Cap-Ferrat
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New Mentors for International University of Monaco
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Style-Vision, Dansk Handel & Service, September 2, 2005 This link opens in a new tab. -
关于情绪消费理论 (Chinese)
Jiao Long, Shanghai, May 24, 2005 -
The next Style-Vision Round Table
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Hun ved hvad du vil ha' imorgen (Danish)
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Mood Consumption: A new study by Fortune to assess media value by exploring the personality and psyche of readers
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Today’s Mood Consumer
Stacy Baker, The Global Branding Report, January 1, 2005 -
Monteur de créativité (French)
Côte d'Azur Développement, December 8, 2004 -
Forbrugerrevolution med global effekt (Danish)
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Roger Tredre, Editor, WGSN, November 11, 2003 -
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Style-Vision, October 28, 2003 -
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Style-Vision, February 1, 2002
MOOD CONSUMPTION® THEORY - A HUMAN-FOCUSED MARKETING TOOL
White Paper By Mette Kristine Oustrup Mike Jeanes
Introduction
Today, many consumers refuse to act according to their demographic segments and have little respect for traditional branding strategies. The pattern of consumption is becoming a reflection of emotions and state of mind. In pursuit of personal happiness people follow their own agenda, going against former modes of authority, status and ideology. They
consume whatever they feel is an expression of their personality. What has led to the changed behaviour of today’s consumer?