A Moment to Savour: Trends in Bespoke Magazines for Luxury Brands 2008/08

Mette Kristine Oustrup, Darling PR, September 30, 2008

Welcome to the future of print

 

In a world buzzing with digital information, the lifestyle magazine has become a luxury item. With its sumptuous photography and discursive journalism, it’s something to linger over and cherish. Reading a magazine is like taking a journey by sea or rail – a moment to savour. That’s why the most discerning readers are still passionate about print.

 

Once you accept this, the appeal of bespoke magazines to luxury brands becomes obvious. What better way of inviting customers to explore your brand universe, that complex galaxy of ideas and values?

 

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