The research was carried out by a European researcher posing as a normal client, in order to keep the experience as real as possible. The three New York Anthropologie stores were visited during a weekend in May 2006. All photos shown in this report are from this field trip and taken without flash or other signs that could have come to the attention of clients or staff. None of the images were changed and are therefore as close to a real-life shopping experience as possible.
Other support information is gathered from interviews with shop managers at the Soho and Rockefeller stores, as well as comments from Anthropologie H&R and Pompei A.D. Finally, all images, notes and experiences have been analysed using the EED Elemental Experience Design Theory. EED is a new segmentation tool inspired by Western psychology combined with Asian beliefs in energy and design.